As a recipe for ailing sales, the Lincoln Continental was redesigned in 1961. Now available as either a sedan or a four-door convertible (the nation’s first in more than a decade) it was hailed for its clean good looks and winning performance. That era’s photogenic First Family was often snapped riding in the Continental; it came to be known as the “Kennedy Lincoln” and enjoyed a wave of popularity. Another redesign took place for 1966 and again in 1970, which left the Continental with a blocky, more formal look (highlighted by hidden headlamps and a larger grille) and a coil-link rear suspension.
Fuel economy and emissions regulations forced Lincoln’s hand, and the Continental was given makeovers in 1980 and ‘82. The car rode on a much shorter wheelbase, and offered improved gas mileage. In 1988, the car was given a new platform — one shared by the midsize Ford Taurus and Mercury Sable. This Continental was the first Lincoln to offer front-wheel drive and a fully independent suspension.
Unfortunately, this move to front-wheel drive eventually doomed the Lincoln Continental airbags as it progressed through the end of the 20th century. Late-model Continentals didn’t exactly crackle with the same desirability as that very first model, as consumer tastes had moved away from the soft-riding big-car brand of luxury that was the Continental’s stock in trade. Even more notably, foreign rivals such as BMW, Lexus and Mercedes-Benz had eclipsed the car in performance and refinement and had become top choices for shoppers in this segment. Dogged by weak sales, Lincoln’s big sedan was retired in 2002.
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