Internet marketing is carrying out certain activities that create sales and/or capture sales leads from potential customers that are searching on the internet for services or products.
This means getting your website to rank in Google, Yahoo MSN, article directories, blog directories, RSS Feeds, Social Networks, and other search related sites so that loads up when a potential customer of yours types in a “keyword phrase” that relates to your website.
This is something of a mysterious art these days and is an art that is always evolving as the search engines evolve. With each passing month there is a much greater need to hire specialists and consultants that work only in this arena, in order for website owners to be able to get their sites at the top of Google’s search engine results for the keywords that will generate sales and leads. This service is called SEO or search engine optimization. Another way for businesses to get the same results is to arrange for their employees to participate in focused training seminars, or one on one training, to gain the necessary skills to do this work in-house
Internet marketing has grown to include pay per click advertising. Ads that are placed within the results pages of search engines (when you do a Google search , they show up on the right hand side of the page) that are written by advertisers to be displayed on the page when certain keywords or phrases are searched on . Each time a internet user clicks on the ad, they are forwarded to \ they end up on the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars .
The future of Internet marketing will be the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!
There are many companies that specialise in assisting company’s in their Internet Marketing efforts.
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